Web Development

Webstore for a Handbag Manufacturer

Webstore Rebuilding for a Handbag Manufacturer - Kipling

Customer

Founded in 1987 by three European entrepreneurs, Kipling established itself as an international handbag brand by embodying a carefree spirit and pioneering the use of its signature crinkle nylon in expressive colors and patterns. Today, Kipling is sold in more than 60 countries internationally, and is a recognized brand in affordable high quality, durable bags designed for everyone.

Challenge

Kipling succeeded at creating high quality handbags and was on a journey to improve digital presence. After purchasing a bag in Macy's, we decided to check out the website of this company and after analyzing it, we reached out with our offer to redesign it. Surprsingly, we received an quotation request and after 1 month in negotiations we were building a website! 

Kipling wanted a simple and intuitve online display / shop, yet modern and the one which could resemble their mission: "Bring carefully designed bags, luggage, and accessories to help you live light and make the most out of each day." It was supposed to be adapted for mobile users as well.

Solution

As requested, our team built a company’s website and optimized it for mobile users. The homepage features promotional events that drive customers to the retailer’s shops and for further purchases online. Other pages "sell" the accessories with friendly advice and give some tips on choosing a bag. The website conveys a company’s youthful spirit and commitment to quality.

The core challenge of this project was a complicated page layout that required careful planning and solid slicing skills from our front-end developers.

To engage mobile users, we provided a responsive mobile version of the website. It supports AJAX that allows loading data from the server without reloading the page. This makes browsing through a large catalog convenient for users.

The website supports the following browsers: IE 7+; Firefox 3.6+, Chrome 10+, Safari, Opera.

 

Results

At present, the website is live. In the course of the year, new pages have been added to it to promote new products.

122%
Increase in organic traffic

 

Technologies and Tools

Drupal, PHP, CSS, jQuery, jQuery-mobile, JavaScript, AJAX.